SEO has become an even bigger trend in recent years, with all forms of webpages on the internet using it to enhance their business. It is a process of improving the web traffic of a website. Unlike advertising, SEO targets unpaid traffic rather than paid traffic hence, SEO has also grown to become a huge marketing tool. According to HubSpot research, 94% of all web traffic equates to organic/unpaid search, and the first position on Google search results has a 34% to 35% view rate for desktop and mobile, respectively. Click here to know more about SEy Agency.
SEO is made up of multiple elements, all different with different functions. These elements are what work together to make your website more visible. It is the duty of professional SEO Sydney consultants employed by Covert SEO Agency, Sydney to help improve and maximize your product or website success by using several SEO strategies. Now, we understand that SEO has done a lot and is of great use. However, we believe that there is always room for improvement. Hence, after numerous research, we have compiled a list of five prospective improvements of SEO Sydney in 2021.
5 Improvements of SEO Sydney In 2021
More Video Content
According to Cisco Stats, by 2022, online video will make up more than 82% of all consumer’s internet traffic. This is a staggering 15 times higher than it was in 2017. You would agree with me that visually engaging content is, therefore, the new deal. The world is constantly changing, and gradually, video content has taken over. More so that the second largest search engine after Google is a visually engaging platform. Now, let us discuss more video content.
Video content is currently one of the most effective marketing strategies in digital marketing; it is simply about acknowledging how businesses can use videos at every stage of their marketing strategy to provide information in an engaging form to grasp the audience’s attention.
This is another effective way to improve SEO agency Australia in 2021. According to the statistic for 2021, 87% of smartphone users use search engines at least once a day.
It is a smart world, and everyone is with a phone nowadays surfing the net for one thing or the other hence, the need for perfect mobile optimization. Optimizing mobile to make our smartphones more SEO friendly by considering page speed, site design, content structure, etc., to ensure a quality user experience is an effective way to improve SEO agency.
Making your website mobile-friendly might sound like a lot of work to you, but it might not seem so bulky if we give you some tips, right! Below are ten simple tips we have compiled to help you create a good mobile user experience for your users.
- Mobile site configuration.
- Code sample.
- Set up your own analytic.
- Keep website beginner-friendly and consistent.
- Keep Font size legible.
- Make interface action easy.
- Do not block CSS.
- Responsive web design.
- Fast page speed.
Voice search is another big thing the world is getting familiar with lately. Just like our phone assistants Alexa, Google, Siri. According to Statista, 3.25 billion people worldwide currently use a voice assistant. Voice search is the action of using speech to give commands such as search the internet, website, or an app to compatible devices, I.e., smartphones, smart speakers, etc.
Voice search is considered faster than typing and has made it relatively easy to get information easily without stressing our fingers. Developing a strong voice search optimization would be a huge plus for modern businesses because, according to Forbes, 58% of consumers use voice search to find local businesses online. Voice search also drive sales and, according to stats from SEMRush, more than 1 billion voice search happens every month. Below are a few tips for optimizing content for voice search.
- Focus on phrases and optimize keywords.
- Make sure your website is ready for voice optimization.
- Create FAQs.
- Optimize local listing/ local SEO.
- Ensure it is mobile-friendly.
We stated earlier that SEO is made of multiple elements dependent on one another to make your website visible and rank high. In other words, if you have good content, perfect keyword optimization, but your page takes so long to load, then you would never really be able to maximize the benefits of your content because users might not be able to read the content due to the slow page load and give up too soon hence why user-centric optimization is necessary to consider when it comes to SEO.
It is necessary to think about your users and put yourself in their shoes when it comes to search engine optimization, i.e., what is their smartphone capacity, what kind of internet connectivity is most likely to fit/work with their phones? To do this, you can take a survey on which phone brands your website users use, their internet connection, etc. Knowing these will help you when you want to improve the optimization of how well the users enjoy your website.
Optimizing your website to fit every user’s condition, i.e., internet connection, etc. to make them experience a quality website experience is not easy and not a task SEO consultants working at an SEO agency can just take up, you can always work with developers to discuss with them and know the available best methods for user-centric optimization.
- Improved Local SEO: Local search or local listing is another way to improve SEO in 2021. This is one way to bring the attention of potential customers looking for a local product or service to your business. According to stats, 65% of online searches are aimed towards local businesses. Improvement of local SEO methods will make it easier for local businesses to function and be properly visible to potential customers.
It is essential to remember that local SEO is not only for local businesses. Professionals and companies can use it to attract locals to their business also. All you have to do is visit Covert to hire the best SEO agency in Sydney.